Founder and CEO of Keeyu. Across two decades he built Nike's Hurley brand and ran SurfStitch and P.E. Nation, two of Australia's biggest apparel names. Today he builds the proactive AI layer that keeps the customer promise for brands like Quiksilver, Puma and Decjuba.
Topics: AI & Data Science, Ecommerce, Entrepreneurship, SaaS
Jevon Le Roux went from humble Billabong sales rep to VC-backed founder of Keeyu.com, enabling billion-dollar brands like Quiksilver and Puma to predict broken ecommerce orders before their customers even notice. He dropped out of high school to chase a pro surfing career, then built Nike's Hurley brand in South Africa and went on to run SurfStitch and P.E. Nation, two of Australia's biggest apparel names. Across two decades in retail he kept seeing the same thing: one in five online orders hits an operational issue, a delay, a failed payment, a refund error, and brands only find out when the customer is already angry.
So in 2024 he co-founded Keeyu, a Rampersand-backed AI platform that catches broken orders before customers ever notice. It monitors the whole journey, payment, fulfillment, delivery and returns, and fixes problems proactively. Decjuba, Rebel Sport NZ and Camilla use it; one brand cut support resolution from 45 minutes to 5 and saved over $455,000. After reaching $1 million ARR, the company is now launching in the U.S., fresh off a $2.3 million funding raise.
Jevon's ultimate dream is a world where Minority Report-style AI liberates online shoppers from unexpected shipping delays, payment issues, and returns. He is a high-energy, well-prepared guest who brings real stories from the retail trenches and a contrarian point of view: sell painkillers not vitamins, distribution beats product, and AI is about to make great customer support invisible. Today he joins us to talk about his journey, how AI is reshaping online customer experience, and his predictions for the future of support so good shoppers don't even know it exists.
