The Brand
EHP Labs is a nine-figure global supplement brand with a massive ecommerce presence across multiple regions and channels. With operations running on Netsuite, ShipBob, and dozens of carrier partners, the scale and complexity of orders is significant — and customer expectations for fast, accurate delivery are higher than ever.
The Challenge: Complexity and Constant Firefighting
Ecommerce at this scale comes with recurring pain points:
- Customers expecting faster delivery, real-time tracking, and proactive communication.
- Inventory and fulfilment data split across multiple platforms, with no single source of truth.
- Returns and refunds dragging down productivity and margins.
- CX teams left reacting to issues only after customers complained.
“Ecommerce can feel very reactive — chasing down issues after they happen. With so many moving parts, it’s easy to be on the back foot.” – Cherie, EHP Labs
The Solution: Proactive Visibility with Keeyu
EHP Labs chose Keeyu to centralise orders, inventory, fulfilment, and customer communication.
- Unified dashboard connecting Netsuite, ShipBob, and carriers worldwide.
- Exception alerts flagging orders at risk of breaching SLAs.
- Automated workflows to reduce manual effort and eliminate endless platform switching.
- Tailored onboarding with weekly sessions to map functionality to EHP’s unique needs.
“The Keeyu team didn’t just hand us an out-of-the-box tool. They tailored it to our world. It never felt generic — the team feels like an extension of EHP, not just a vendor.” – Cherie, EHP Labs
The Impact: From Firefighting to Forward-Looking
Keeyu has reshaped how EHP Labs runs its operations.
- Order processing became faster and more accurate.
- Inventory issues and backorders are now identified and resolved within 24–48 hours.
- CX productivity improved, with less time wasted chasing fulfilment centres and carriers.
Complaints dropped as customers began receiving proactive communication before they noticed delays.
“Keeyu caught a major sale issue within minutes. A few hundred orders were impacted — we fixed it and notified customers within four hours. Before Keeyu, that would have taken weeks.” – Cherie, EHP Labs
The unseen benefit? Stronger customer trust.
“On the occasions where something comes up, we notify customers proactively. The feedback has been incredible — they actually love us more for it.” – Cherie, EHP Labs
At a Glance
Stack: Netsuite (ERP), ShipBob (WMS & shipping), multiple carrier integrations
Key Impact:
- Faster issue detection and resolution
- Noticeable drop in fulfilment-related complaints
- Backorders resolved within 48 hours
- Higher retention through proactive communication
Helpdesks manage complaints. Keeyu prevents them.
