The Brand

EHP Labs is a nine-figure global supplement brand with a massive ecommerce presence across multiple regions and channels. With operations running on Netsuite, ShipBob, and dozens of carrier partners, the scale and complexity of orders is significant — and customer expectations for fast, accurate delivery are higher than ever.

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The Challenge: Complexity and Constant Firefighting

Ecommerce at this scale comes with recurring pain points:

• Customers expecting faster delivery, real-time tracking, and proactive communication.
• Inventory and fulfilment data split across multiple platforms, with no single source of truth.
• Returns and refunds dragging down productivity and margins.
• CX teams left reacting to issues only after customers complained.

“Ecommerce can feel very reactive — chasing down issues after they happen. With so many moving parts, it’s easy to be on the back foot.” – Cherie, EHP Labs

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The Solution: Proactive Visibility with Keeyu

EHP Labs chose Keeyu to centralise orders, inventory, fulfilment, and customer communication.

• Unified dashboard connecting Netsuite, ShipBob, and carriers worldwide.
• Exception alerts flagging orders at risk of breaching SLAs.
• Automated workflows to reduce manual effort and eliminate endless platform switching.
• Tailored onboarding with weekly sessions to map functionality to EHP’s unique needs.
  
  

“The Keeyu team didn’t just hand us an out-of-the-box tool. They tailored it to our world. It never felt generic — the team feels like an extension of EHP, not just a vendor.” – Cherie, EHP Labs

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The Impact: From Firefighting to Forward-Looking

Keeyu has reshaped how EHP Labs runs its operations.

• Order processing became faster and more accurate.
• Inventory issues and backorders are now identified and resolved within 24–48 hours.
• CX productivity improved, with less time wasted chasing fulfilment centres and carriers.

Complaints dropped as customers began receiving proactive communication before they noticed delays.

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“Keeyu caught a major sale issue within minutes. A few hundred orders were impacted — we fixed it and notified customers within four hours. Before Keeyu, that would have taken weeks.” – Cherie, EHP Labs

The unseen benefit? Stronger customer trust.

“On the occasions where something comes up, we notify customers proactively. The feedback has been incredible — they actually love us more for it.” – Cherie, EHP Labs

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At a Glance

Stack: Netsuite (ERP), ShipBob (WMS & shipping), multiple carrier integrations

Key Impact:

• Faster issue detection and resolution
• Noticeable drop in fulfilment-related complaints
• Backorders resolved within 48 hours
• Higher retention through proactive communication
  
  

Helpdesks manage complaints. Keeyu prevents them.