The Brand

Clutch Glue is a first-of-its-kind liquid fashion adhesive, created to stop wardrobe malfunctions and give people the confidence to wear anything. After a viral moment on Shark Tank, founders Annabel and Lucy built Clutch into a rocket ship brand through sharp storytelling and smart distribution.

Clutch runs an omnichannel model so customers can get it exactly when they need it:

• Ecommerce (clutchglue.com, Amazon, boutique stores)
• Retail (pharmacy, fashion, grocery)
• Global distribution partners
  
  

Over 300,000 tubes have been sold through ecommerce channels alone, with retail catching up fast.

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The Challenge: Layered Systems, Slow Fixes

Running ecommerce at scale meant juggling a messy stack of platforms and spreadsheets.

• Too many logins, too many windows open at once.
• Delays in fulfilment or last-mile delivery only spotted after a customer complained.
• CX teams chasing fulfilment centres, who chased carriers, who replied days later.

“As a customer, waiting 1–3 business days for us to respond is unacceptable. We knew we couldn’t keep apologising. Customers want action, not excuses.”

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The Solution: One Roof, One View

Clutch chose Keeyu to bring everything under one roof.

• Unified dashboard connecting Shopify, ERP/WMS, and fulfilment centres worldwide.
• End-to-end visibility including last-mile delivery without logging into DHL, UPS, or AusPost separately.
• Clickable links to native systems, pre-logged-in, to resolve issues at the source.
• Clear error detection for orders held back due to incorrect addresses, routing errors, or platform glitches.

Onboarding exceeded expectations:

“We thought we’d be the small fish. But onboarding was instant, demos were detailed, and we still have fortnightly Zoom calls to run through builds and fixes.”

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The Impact: From Panic to Control

Keeyu quickly became Clutch’s first bookmark of the day.

• Orders at risk of breaching SLA are flagged before they affect customers.
• The CX team prioritises express shipments, knowing many are for high-stakes events like weddings and parties.
• A serious issue with unfulfilled orders was identified and resolved within hours thanks to Keeyu’s “click-through” insight — saving time, stress, and refunds.

“Keeyu is the first page we open in the morning. It makes sense of overnight orders and keeps us in control through the day.”

If Keeyu disappeared?

“We’d miss the simplicity. And probably the opportunity of what could have been.”

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At a Glance

Stack: Shopify, ERP/WMS, global FCs, AusPost, DHL, UPS

Key Impact:

• SLA breaches flagged early, before customers noticed
• Faster resolution of fulfilment and carrier errors
• CX team saved from chasing partners and platforms

Helpdesks manage complaints. Keeyu prevents them.