The Brand
Budgy Smuggler started in a backyard in Australia nearly 20 years ago, when a few mates wrote the name on the back of swimwear for a laugh. Today it’s grown into Australia’s favourite swimwear brand, with 30+ staff, three retail stores, and outposts in London and Bordeaux.
The business now processes around 3,000 orders a week year-round, peaking at over 12,000 during the Australian summer.
The Challenge: Slipping Through the Cracks
As volumes grew, the team found it hard to spot problems early.
- No quick way to see which orders had missed dispatch or broken SLAs
- CX left guessing, with customers chasing updates
- Time wasted jumping between systems
“Sometimes we had no clear way of seeing which orders were overdue or missed completely. That obviously annoys customers when they’re waiting for updates.”
The Solution: Keeyu AI Agent
Budgy Smuggler brought in Keeyu to give the CX and warehouse teams one place to see what was happening across all orders, from placement to delivery.
- Broken SLAs highlighted in real time
- Shopify storefront view showing “on hold,” “ready for pickup,” “unfulfilled”
- Full transparency into warehouse output
Onboarding was simple:
“Easy. Seamless. And they’ve been super receptive to feedback.”
The Impact: Setting the Day Right
For Budgy Smuggler, the real difference is in the daily rhythm.
“Keeyu is the first thing our CX and Warehouse teams look at in the morning. It shapes how we attack the day.”
Customers aren’t chasing them for updates anymore, and the team feels confident that nothing slips through the cracks.
“Absolutely we’d miss it if Keeyu disappeared. It gives us visibility from the moment an order is received to when it’s delivered.”
At a Glance
Stack: Shopify, Gorgias, AusPost, Easyship
Key Impact:
- 90% fewer WISMO tickets
- 25% faster carrier resolution time
- 50% less manual work
Helpdesks manage complaints. Keeyu prevents them.
